Ghent bakery BABA Jacquet hides a €500 diamond in 400 cakes

Ghent bakery BABA Jacquet hides a €500 diamond in 400 cakes

BABA Jacquet, a renowned bakery in Ghent, has come up with a delightful and unique marketing campaign that has captured the attention of sweet-toothed locals and visitors alike. The bakery has hidden a sparkling €500 diamond within one of 400 specially-made cakes, creating an exciting treasure hunt for cake enthusiasts. Each beautifully crafted cake boasts exquisite flavors and decadent ingredients, making them irresistible. Customers are encouraged to purchase a cake, not just for the delicious taste, but for the chance to find the hidden gem. The initiative aims to boost sales and bring a sense of adventure to the bakery experience. It also showcases the bakery’s commitment to quality and creativity in the culinary arts. As each cake is purchased, messages buzz on social media, teasing the potential discovery of the diamond, transforming an ordinary bakery visit into an exhilarating experience. This innovative idea makes BABA Jacquet the talk of the town!

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